I’m Tessa, a graphic designer based in New York by way of Montana. I’ve been designing and a grown up yearbook nerd for 10 years and counting. I've strategized on brand identities and experiences, creative directed photoshoots, created design systems, and all things between.
TIA SANTA MONICA CLINIC LAUNCH EVENTS
Tia opened their newest clinic on the West side in Santa Monica. I led art direction, design, and production for opening week festivities collateral. Which included a design system for billboards, matcha truck pop ups, welcome parties, hats, sweatshirts, floral bouquets, and more to bring excitement to a new market of patients.
Studio
Tia - In-house
MAUDE
Led the creative department at Maude, I oversee the development of our brand’s overall look and feel as we expanded into new categories and brand partners through photoshoots, brand events, video shoots, packaging, ads, and more.
Studio
Maude - In-House
Highlights
Launched Maude’s first male focused devices, Band and Dome
Designed new packaging for Libido supplements and
Rise condoms
Lead design direction for Maude’s first popup at Big Night
Collaborators / Team
Mason Gooslby (Designer)
Chelsie Craig (Photo)
Garnish Studios (Photo + Video)
TIA REBRAND
In early 2022, Tia’s creative team got to work seeking to evolve Tia's brand identity to reflect our "whole woman, whole life" mission. A new logo following a suite of brand pieces started off a new, ‘grown up’ Tia. Bringing forth new brand colors that are warm and earthy to help patients feel comfortable and calm in a normally not so calm setting. Curves of bodies in patterns and photography were really highlighted as well to continue to celebrate real bodies coming in all shapes and sizes. The team also wanted to bridge the connection of our scientific knowledge in our social presence with annotation styling and body scan patterns and continuing to showcase connection.
Team
Allie Ball, Project Lead & Creative Director
Akansha Kukreja, Creative Director
Tessa Millhollin, Designer
Liz McGuirl, Designer
Lina Yeh, Producer
Megan Baldwin, Writer
Branding Agency Partner: Athletics
Press
TIA OUT OF HOME CAMPAIGNS
Lead production and design for billboards (and a Mission District mural!) featured everywhere from Los Angeles, San Francisco, NYC to Phoenix and the LA metro to drive brand awareness.
Studio
Tia - In-house
Collaborators / Team
Annie Hulkower (Copy)
GALERIE KREO WEBSITE
Galerie kreo is recognized as one of the most influential furniture galleries on the international scene, with locations in Paris and London.
Galerie Kreo came to Aesthetic Magic looking to elevate their website to showcase the collection of furniture, designers, and history. The design solution was to create a site that show cases photography, stories, events, and ease of navigability.
Want to see it in action? See the website here.
Studio
Aesthetic Magic
Collaborators / Team
Nicole Pivirotto (Art Direction)
TIA VIDEO BILLBOARDS
Creative directed and story boarded digital out of home placements for Tia’s newest clinic launch as a part of one of Tia’s largest marketing campaigns to date. Placements included large digital screens and EV charging stations.
Studio
Tia - In-house
Collaborators / Team
Joy Jang (Animation)
INTERNATIONAL WOMEN’S DAY CAMPAIGN
Led the team to explore how we could thoughtfully talk of the ‘triple threat’ facing women’s healthcare today, which includes a primary care shortage, mental health epidemic, and reproductive health crisis. No one company alone can do this, so we parntered with fellow changemakers for the 2023 International Women’s Day.
From creative direction to layout and production, I worked closely with our in house and contractors to create a Times Square billboard, social media campaigns for everyones channels, blog articles, and content asset creation.
Studio
In-House - Tia
Collaborators / Team
Gabrielle Wooden (Co Creative Director)
Tiffany Jan (Illustrator)
CLINIC MURAL
Mural creation & concept for Tia’s newest clinic location in Phoenix, Arizona.
The shapes take inspiration from Tia’s brand in combination with rocks from terrazzo. The rock, desert, and Phoenix skies bring direct inspiration to colors and shapes in the mural that welcome guests immediately upon coming into the clinic.
Studio
In-House - Tia
FUULS SHOW POSTERS
Creative directed and led design on show posters for Montana band, FUULS.
Studio
Freelance